Are we in a newsletter bubble?
Read this newsletter to find out 😏
In today’s edition:
Beehiiv wants you to launch a newsletter
Members only Shorts
X-rated communities on X
AI is taking music managers’ jobs
- Katrina
Get informed in just 3 minutes
It’s the Creators delivers quick and insightful updates on creators, their businesses, and the platforms they use.
It’s time to start that newsletter
Beehiiv is courting creators to help grow their platform. They just hired a new VP of Creators, who previously led Creator Partnerships at Twitter.
Creators who join the platform are getting dedicated resources to write and distribute their content on Beehiiv.
Who has joined so far? Everyone from creator economy insiders like Colin & Samir and Tubefilter to Arnold Schwarzenegger.
Building a business on a single social media platform is risky these days (cough, TikTok ban, cough, Instagram outages). With this in mind, it makes sense for creators and business owners to have a direct line of communication to their fans and followers.
Email is a great way to directly engage with people and a gateway into email marketing. Any creator with long-term business plans can see the appeal in starting a newsletter.1
Members only
YouTube continues to release features to help creators monetize.
The latest feature lets creators toggle a “Members Only” option for Shorts. To watch these short-form videos viewers will need to purchase a membership for the creator’s channel.
YouTube is coaching creators to create Members Only Shorts that give paying fans “intimate” access with behind the scenes content, Q&A sessions, and exclusive previews of upcoming long-form content.
So far more than 25% of channels in the YouTube Partner Program have made use of ads on Shorts to monetize. Members only content may help make Shorts even more lucrative for creators.2
X-rated community building
X released a bunch of updates for its communities.
One of those includes letting admins label a Community as NSFW. In most timelines on X, NSFW content is automatically filtered out. With this new setting, a community can prevent NSFW content from being filtered out and actually promote it.
With X openly endorsing NSFW content, it’s making itself very friendly to adult content creators.3
Would you let AI manage your music career?
Venice Music released Co-Manager, an AI music career assistant.
Co-Manager analyzes your music’s streaming data and listener demographics to suggest release plans for your music and promotion ideas.
It can also track your musics’s performance on Venice Music’s distribution platform.
The Co-Manager is trained on knowledge from artist managers, marketers, and streaming analysts.4
Is your downloads folder a hot mess?
Check out Desktop Docs to to search your files with AI.
Desktop Docs is an application for Mac that uses AI to search image and video files by their actual content. Even if your files aren’t organized, it can help you find that file you are looking for.
Desktop Docs was built to browse all your files, from your downloads to Apple photos in one place.